the rules are different for small business!
Are you in for a treat today! Laura Petrolino is the owner and Senior Account Manager of Flying Pig Communications. Flying Pig Communications is a full service public relations and communications firm specializing in helping small businesses, start ups and non-profits reach their goals and expand their market outreach.
Sweat the Small Stuff
During my time working in small business public relations and communications, I’ve had the opportunity to work with lots of clients, all who have sold lots of different products, provided lots of different services and faced their own unique challenges.
Each of my clients is distinctly unique and therefore requires their own unique marketing strategies and campaigns to maximize their success. However, with every single client I have ever worked with (and every single client I will ever work with in the future) there is one single commonality which created the most business setbacks, campaign failures and overall roadblocks in their path of success.
Overlooking the details.
Don’t listen to those who say to only focus on the big picture, ‘don’t sweat the small stuff’…my bet is that these people have never run a successful small business. In small business, the small stuff is what matters the most, the small stuff is what makes or breaks an organization, what motivates the story (good and bad) that a customer spreads about you to their friends and family.
Huge corporations might be able to get away with ignoring the details since they have so many other resources which they can utilize to retain and gain their customer base. In a small business it is all about relationships and relationship are all about the details.
- Remembering a customer’s birthday.
- A staff that always greets customers by name.
- Calling up a regular to tell them their favorite ##### just arrived.
- Referring a customer to a competitor if they might better meet their needs.
- A personal phone call to apologize for a mistake.
The little things are all you have to distinguish yourself from the competition. Your competitors might have more resources, more advertising money, a higher google ranking, yadda, yadda, yadda….but if you have the details covered, you will have the customers.
