A friend of mine forwarded me this presentation on the “12 golden rules for publicity and marketing for startups”. It’s a good quick view, which I think provides enough of a breakdown that even a game development startup can learn from.
I think twitter and social media in general are tools and channels that small team and/or one-man content creators can really really benefit from. Rather than have your “message” be routed through teams of lawyers and PR firms (such as on web copy), you get a chance to meet and connect with real people. Some of them will love you, some of them will hate you. Some will buy your stuff / support you while others won’t.
But think of how much fun it is!
