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It’s not about you…

Not growing up in the marketing field, I’m still stumbling upon the “experts” that the other marketers learned about while they’re still in their college diapers.

While doing some marketing research, I was pouring through video presentations on YouTube, when I came across a short clip by Seth Godin.

Seth touched upon the fact that most companies (big and small) forget that “nobody cares about you”. People only really care about themselves. I think this means that you have to focus your marketing around delivering solutions / products that solve people’s problems.

How about you? What’s your marketing approach? Are you focusing too much on broadcasting that “you’re number #1 in your field”? “Top company X in providing Y”?

Guess what? nobody cares about you.

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